Blending Worlds

Augmented Reality

Create dynamic environments where virtual content and your surroundings become one.

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A person holding a tablet displaying an augmented reality (AR) view of a modern living room setup with a yellow couch and a blue chair, overlaid on the physical space in front of them.

The Magic Behind Augmented Reality

Discover the technology that brings virtual and real worlds together.

Tracking Targets

Printed Images are Targets

AR works by tracking images and codes through camera. These pictures or codes are called image targets. The software detects and tracks their position in three-dimensional space and enables correct placement of objects on top of these targets.

3D Objects

Floating Virtual Worlds

Smartphones now render interactive, high-quality 3D objects over camera images and tracking targets, adding depth to underlying printed content. Modeling, texturing, and lighting ensure these objects are believable and optimized for mobile viewing.

ARKit and ARCore

Tracking Without Targets

Android and iOS platforms, through ARKit and ARCore, now support tracking or camera position in space without the necessary use of tracking targets. This capability allows for the precise placement and tracking of 3D content anywhere, opening doors to innovative AR applications in future mobile apps.

Reality Reimagined

Interact. Impress. Innovate

Picture retail catalogs that animate outfits in your room, offering a try-before-you-buy experience, or interactive marketing materials that make products leap out for a hands-on virtual experience.

This technology has multiple applications across industries, growing alongside continuous improvements in hardware and software capabilities. We specialize in turning AR concepts into impactful solutions. Let's create together.

A woman standing in front of a full-length smart mirror that displays a virtual fitting of her in a white dress, reflecting both her actual appearance and the digital outfit.

Beyond Mobile

AR on Big Screens

Augmented Reality can also be used on big screens, either TVs or LED displays to overlap real-life camera images with virtual objects.

With sensors like Microsoft Kinect, we track body and face movements to add 3D objects, creating interactive experiences like our Magic Mirror, which merges your reflection with dynamic avatars.

A man interacting with an interactive touchscreen display in an exhibition space, with a large, classical painting in the background.

What If They Can Talk?

3D Characters

Virtual characters that appear in real life through the camera lens are one of the most exciting applications of AR technologies. These avatars can follow your movement and look at you, and even move with you while you are rotating the phone around them.

From guided tours, your own personalized avatar to famous historical figures, there is no limit to what AR characters can do. We use motion capture and face capture technologies to bring realistic body movement and face speech to these 3D characters.

App screenshotAn augmented reality (AR) depiction of a small, animated figure of a man standing on top of a credit card, next to a keyboard, indicating a visualization of personal finance and an online banking services.

Frequently asked questions

Can’t find the answer you’re looking for? Reach out to our team.

What can be used s a tracking target?
Any image that has a significant number of high contrast details can be used as a tracking image or so-called target.
Can AR tracking work on a curved surface?
Yes and no. It depends if the curvature is fixed or movable. We generally advise using flat surfaces for image targets.
Can we play a video over an image target?
Yes, this is one of the most commonly used ways to utilize AR functionalities – bring static images to life through video. A full-screen option is possible as well.
Can AR be used to detect images?
Yes! This is also a very interesting utilization of AR – activation of content based on a recognized image. We use it in the mobile app for Danish History Museum, where a visitor can get additional details on paintings by simply pointing the camera at an image.
Can AR tracking work without image target?
Yes, but not on all devices. Google and Apple have released their AR SDKs that enable a new generation of AR apps that can have 3D content float in space without any tracking codes, just by analyzing camera image.

They Trust Us

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Selected Projects

A man interacts with NS Concept's Virtual Mirror in a clothing store, virtually trying on a suit.

Tailor's Virtual Mirror

The first Virtual Mirror for tailor-made suits, enabling instant virtual try-ons and customization of details

A person holds an iPad displaying Voban, Vojvođanska bank's virtual assistant, standing on a graphic of a bank card, showing off his ability to provide information interactively.

Voban AR Assistant

Multilingual virtual assistant with geolocation discounts and advanced interaction technology

A smartphone held in front of a Drive Cafe branded coffee cup, displaying an augmented reality (AR) animation of an avatar on a Vespa. The cup serves as an AR trigger, launching an interactive experience where the avatar guides the user through creating virtual coffee art, with options to select styles, fonts, and share the creation on social media for rewards.

Drive Cafe AR App

Transforming coffee breaks with AR-enhanced creations and social media engagements

Over-the-shoulder view of a person holding a tablet that displays an augmented reality (AR) animation of the Ariel brand. The tablet camera is directed towards an Ariel advertisement in a shopping mall, where the AR feature overlays engaging graphics and product information onto the real-world image, creating an immersive promotional experience.

Ariel AR Presentation

Interactive augmented reality app showcases laundry products with engaging animations and demonstrations

A team of professionals in a collaborative work session, engaged in discussion and work on laptops, in a casual office setting.

Connect With Our Team

Let's Collaborate

Ready to transform your brand's presence with unforgettable experiences? Reach out to us and let's make great stuff together.

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