Over-the-shoulder view of a person holding a tablet that displays an augmented reality (AR) animation of the Ariel brand. The tablet camera is directed towards an Ariel advertisement in a shopping mall, where the AR feature overlays engaging graphics and product information onto the real-world image, creating an immersive promotional experience.

Ariel AR Presentation

Project information

Interactive augmented reality app showcases laundry products with engaging animations and demonstrations

Client:
Category:AR

Description

The Ariel AR Presentation is an augmented reality activation that showcases Ariel’s new laundry product line. This AR app instantly recognizes the new Ariel box when it’s scanned by a mobile camera and brings it to life with animations, as well as overlaying it with the logo, 3D assets, and TWC (short video).

In addition to the box, the Ariel AR app activates the Ariel logo on a T-shirt, displaying an informative animation that demonstrates how Ariel products effectively clean yellow stains in the armpit area. 

This marketing tool captures the attention of users while educating them on the benefits of using Ariel laundry products.

Leverage the power of augmented reality and trust Digital Mind to create an experience that not only raises brand awareness but also informs customers about the superior capabilities of your products.