A smartphone held in front of a Drive Cafe branded coffee cup, displaying an augmented reality (AR) animation of an avatar on a Vespa. The cup serves as an AR trigger, launching an interactive experience where the avatar guides the user through creating virtual coffee art, with options to select styles, fonts, and share the creation on social media for rewards.

Drive Cafe AR App

Project information

Transforming coffee breaks with AR-enhanced creations and social media engagements

Client:
Category:AR

Description

The Drive Cafe App offers a unique escape from daily routines by transforming a simple gas station stop into an engaging experience. Users can visit any Drive Cafe location to enjoy premium coffee blends served in artistically designed cups. The app introduces an AR component that activates when the mobile camera is pointed at the cup. The cup's design serves as an AR marker, initiating an interactive session where a virtual avatar on a Vespa navigates around the cup, guiding users through a creative process to craft their own coffee art. Participants select a style, add a personalized message, and share their artistic creations on social media. This interaction not only grants them a complimentary coffee but also the chance to win free coffee for several months, depending on the creativity of their submission.