SBB VR Experience

At the Balkan TUBE Fest, a festival celebrating YouTube culture and connecting fans and creators from the region, an innovative VR game by SBB captivated attendees, fostering a strong emotional bond with the brand.

Set against the backdrop of this dynamic event, the game offered a unique educational twist, requiring players to learn about SBB's cable and internet packages before entering a Virtual Reality showroom to sort brands into color-coded boxes. This social and competitive setup attracted a predominantly young audience eager to experience cutting-edge VR technology. Utilizing two HTC VIVE headsets, the game provided a fully interactive environment where players could move, interact with channel logos, and tailor their gameplay. 

To heighten the excitement, SBB introduced a competitive element, with participants striving to outdo each other's scores over two days, culminating in a grand quarter finale that showcased remarkable skill improvement and strategic play. As two players engaged in the game, the surrounding audience cheered them on, creating a lively and supportive atmosphere at the SBB booth, and enhancing the overall experience for everyone involved.