A screen displaying a virtual soccer goal and goalkeeper, inviting customers to take a penalty kick in an interactive promotional campaign at a retail location.

Penalty Shooter

Project information

Snacks meet football fun: Digital Mind collaborates with UEFA Champions League and Chipsy to take football challenges to another level with advanced tracking technology

Client:
Category:Kinect

Description

We all know that snacks and football are a perfect pair for guaranteed fun. That's why we're featuring the UEFA Champions League and top European club football to promote the leading local snack brand.

For the third consecutive year, we're setting up installations at Key Accounts throughout Serbia, challenging visitors to take penalty kicks.

Players are ranked, and the best advance to the next round. In the finals, competitors play for attractive prizes.

With the integration of advanced tracking hardware, full-body motion tracking becomes a reality. Every participant feels as if they're truly at the stadium, and scoring isn't easy under that pressure.