A person wearing a virtual reality headset is engaged in the 'Super Food Challenge' game at a promotional kiosk for Pantene's Hair Super Food shampoo. The kiosk is adorned with product branding and slogans about hair immunity boosted by vitamins. Shelves with boxed products are visible in the background.

Pantene's Hair Super Food VR Challenge

Project information

A VR game that enhances brand loyalty by offering an immersive experience of catching vitamins for fun and rewards

Client:
Category:VR

Description

Super Food Challenge is a VR game developed by Digital Mind to promote Pantene’s Hair Super Food shampoo, enriched with vitamins that “boost hair immunity”. Players need to catch as many vitamin pills as possible in a shopping basket in a vibrant virtual environment.

High-performing participants can be rewarded with valuable prizes, further reinforcing their connection to the Pantene brand and driving customer loyalty.

Partner with Digital Mind to create powerful marketing experiences that capture the attention of your target audience. Our expertise in developing VR solutions ensures your brand remains at the forefront of customers’ minds, fostering brand loyalty.