With the help of unique interactive technology of combining the advertising totem and the movement of the audience, Digital Mind has changed the game of advertising. Just reach for the SOBRANIE Advertising Totem and endless fun can start!

Interactive Mirror

Project information

Innovative motion tracking totem for JTI's Sobranie merges technology and experiential marketing, engaging consumers dynamically

Client:
Category:AR

Description

This project aims to create an innovative motion tracking totem for JTI's iconic brand Sobranie, merging cutting-edge technology with experiential marketing. This motion tracking totem engages consumers by integrating interactive visuals that respond to their movements, delivering an immersive and memorable brand experience. Utilizing state-of-the-art motion tracking technology, the totem captures users' gestures and translates them into dynamic visual displays, enhancing brand engagement and leaving a lasting impression on consumers.