Interactive Floor Projection
Project information
Nescafe collaboration: Digital Mind's interactive projection tracks body movements, engaging customers and boosting product visibility
Client:
Category:Multi-Touch
Description
Together with Nescafe company, Digital Mind created an interactive projection that follows every movement of both the customers' body and their legs. By being positioned at various points of sale, the main idea of this activation is to entertain consumers and thereby attract them to the product itself. This is also a very fun activity for children and lets them express their creativity.
By using projectors and IR sensors, this interactive projection can reach up to staggering 12 meters in length and attract more interest and a larger number of customers.