A single user engaging with a VR headset at the Serbian Pavilion, standing at a station designed with futuristic aesthetics. The area is lit by dramatic accent lighting that casts geometric shapes on the walls, emphasizing the Pavilion's focus on combining technology with cultural heritage.

Expo 2020 Dubai

Project information

Serbian Pavilion in an immersive VR experience showcasing art and innovation

Client:
Category:VR

Description

Digital Mind, in collaboration with the VR-All-Art team, has created a detailed and immersive VR experience of the Serbian Pavilion at Expo 2020 in Dubai. Based on the architectural plan developed before the physical construction of the Pavillion, our 3D artists faithfully recreated the space in virtual reality.

Upon completion of the physical building, a dedicated VR Zone was established within the Pavilion, featuring a diverse array of exhibitions. These included works from renowned Serbian artists Nadezda Petrovic and Paja Jovanovic, as well as international masters like Henri Matisse, Piet Mondrian, Spinello Aretino, Pablo Picasso, and Francesco Guardi. The VR Zone also celebrated the contributions of innovators Nikola Tesla and Mihajlo Pupin and offered a thrilling VR activation of the famous EXIT music festival.

The Expo 2020 Dubai VR Zone attracted over 400,000 visitors, demonstrating Digital Mind’s ability to create engaging virtual reality experiences that bring art, history, and innovation to life for audiences around the world.